A lot of people ask me what is the most important thing to have on their website. My answer is always the same - content, content and more CONTENT.
Search engines use the content on your website to work out what your website is all about. Then based on their understanding of what your site is about, they will work out what keywords are relevant to your site, and therefore when your site should appear in their listings based on the terms and keywords people are searching under.
Now how high you appear in the listings depends upon a variety of factors, but one of the more important ones is having relevant, up to date content.
Note the words RELEVANT and UP TO DATE. It's pointless having content on your site that does not relate to your business, just as it is pointless having content on your site that just sits there without being updated.
People coming to your website do not want to see copy that was written 7 years ago. They want current information. Google understand this and reward those people who constantly add new content to their sites. People also don't want to see content that is not relevant. For example, if you are a furniture manufacturer, visitors to your site do not want to read about gardening hints and tips. They want to read about furniture. Once again Google understands this which is why they reward RELEVANT content.
So understanding that you should have relevant and up to date copy on your website, it stands to reason that you need to have a simple way of adding, and/or editing the content of your website.
If your website doesn't have a CMS (Content Management System) then you need to scrap it and build a new website. It's ridiculous in this day and age to not be able to add photographs, change contact details to add articles or blog posts to your website. Although some business owners still need to go back to the person who built their site to get changes made, this is now very uncommon.
Of course you may not have the time, or the ability to write good quality content for your website. If that sounds like you, then you need to give us a call. We write blog posts and articles for a number of our clients, who could do it for themselves, but chose instead to use our expertise. They do this because they know that the content that we produce for them will be keyword rich to help their search engine optimisation, and just as importantly, it will increase sales.
So if you want your website to list high in the search engines, as well as make you more money, then give us a call and let us help you achieve success online.
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