http://www.azulcreative.com.au/ AZUL Creative Pty Ltd Articles http://www.azulcreative.com.au/?process=views/article.php&articleId=8629 http://www.azulcreative.com.au/?process=views/article.php&articleId=8629 If someone is looking at your website, then chances are your website is poorly designed. Now you may be thinking that the goal of any website is to have people looking at it, but actually it isn't. For example I don't want to looking at my website, I want you to do what you're doing right now. I want you to read the content on my website. Many business owners get carried away with the overall visual of their websites. They want flash... http://www.azulcreative.com.au/?process=views/article.php&articleId=7821 http://www.azulcreative.com.au/?process=views/article.php&articleId=7821 The content of most business websites is crap. It's poorly written, boring drivel that tells the reader nothing, and fails to sell. Now I accept that many business owners have poor writing skills. I also accept that many of you are time challenged. But what I can't accept is that business owners don't have the commonsense to pay someone to write their website copy for them. Now some of you might be saying 'Yeah I did, the company who built... http://www.azulcreative.com.au/?process=views/article.php&articleId=7814 http://www.azulcreative.com.au/?process=views/article.php&articleId=7814 Would you like to know the secrets to becoming a marketing guru? How to write headlines and copy that you KNOW will get you results? Well read on further and you will discover the easiest way to becoming a marketing genius. Let's start by looking at a common scenario ... Imagine for a moment that you're about to place an advertisement into a 12 month telephone directory. Now assuming that you know just a little about advertising you will... http://www.azulcreative.com.au/?process=views/article.php&articleId=7820 http://www.azulcreative.com.au/?process=views/article.php&articleId=7820 A lot of people ask me what is the most important thing to have on their website. My answer is always the same - content, content and more CONTENT. Search engines use the content on your website to work out what your website is all about. Then based on their understanding of what your site is about, they will work out what keywords are relevant to your site, and therefore when your site should appear in their listings based on the terms and...